Date Closed

March 17, 2011

Lead Office

Toronto

Value

97.00 Million CAD

On January 24, 2011, Pareto Corporation ("Pareto" or "the Company"), a leading Shopper Marketing company, announced that it has entered into a definitive agreement pursuant to which a newly formed subsidiary of The Riverside Company ("Riverside") has agreed, subject to certain conditions, to acquire all 39,710,271 of the fully diluted outstanding shares of the Company for cash consideration of C$2.72 per share.

On March 17, 2011, Riverside acquired all of the outstanding shares of Pareto for approximately C$97 million pursuant to a plan of arrangement.

Pareto Corporation is a Shopper Marketing company that offers marketing execution solutions to leading companies in a broad range of industry sectors.

The Riverside Company is a global private equity firm focused on acquiring growing enterprises valued at up to $200 million. The firm partners with strong management teams and enhances its investments through acquisitions and organic growth.

McCarthy Tétrault LLP represented the syndicate of lenders, led by Bank of Montreal, in connection with credit facilities provided to Riverside Capital in its acquisition. The team was led by Joel Scoler.