Corby Distilleries Limited acquires exclusive right to represent Pernod Ricard S.A.'s brands in Canada
Date Closed
September 29, 2006
Lead Office
Toronto
Value
105.00 Million CAD
On September 29, 2006, Corby Distilleries Limited acquired the exclusive right to represent Pernod Ricard S.A.'s brands in Canada for the next 15 years. As part of the transaction, Corby also acquired from Pernod Ricard the international rights to Lamb's rum (excluding the Canadian rights, which Corby already owns) and the Canadian rights to Seagram's Coolers. The transaction adds such international market-leading brands as Chivas Regal, The Glenlivet Scotch Whiskies and Jacob’s Creek wines to Corby’s sales portfolio for the Canadian market.
McCarthy Tétrault LLP advised Corby Distilleries with a team led by Lara Nathans.